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SMM
Social media marketing is the use of social media platforms and websites to promote a product or service. Although the terms e-marketing and digital marketing are still dominant in academia, social media marketing is becoming more popular for both practitioners and researchers
SEO
SEO, or Search Engine Optimization, is the practice of improving the visibility and ranking of a website or web page in search engine results pages (SERPs). The goal of SEO is to attract more organic (non-paid) traffic to a website by making it more relevant and appealing to search engines like Google, Bing, or Yahoo
LINK BUILDING
Link building is a crucial aspect of SEO that involves acquiring hyperlinks from other websites to your own. These links act as endorsements or votes of confidence, helping to improve your website’s authority and search engine rankings. Here’s a breakdown of key concepts and strategies related to link building
EMAIL MARKETING
Email marketing is a digital marketing strategy that involves sending emails to a list of subscribers or potential customers with the aim of promoting products, services, or content, building relationships, and driving engagement or sales. It's a direct and personalized way to communicate with your audience
SOCIAL MEDIA MANAGEMENT
Social media management involves overseeing and executing a brand's presence on social media platforms. This includes creating, curating, and managing content, engaging with followers, and analyzing performance to achieve marketing and communication goals. Effective social media management helps build brand awareness, foster customer relationships, and drive business results
PAY-PER-CLICK
Pay-Per-Click (PPC) is an online advertising model where advertisers pay a fee each time one of their ads is clicked. It's a way of buying visits to your site rather than earning those visits organically. PPC can be an effective method for driving targeted traffic to your website and achieving various marketing objectives, such as increasing sales, generating leads, or raising brand awareness